Hi Reader,

If you’ve been on Facebook lately, you may have noticed some posts that don’t quite sound like a real person wrote them.

Facebook recently introduced AI Group Assistant, a feature that uses artificial intelligence to help manage and interact within Facebook groups. It's been helpful in answering questions, assisting and chatting with its members.

And in some groups, it's recently starting posting content on its own to generate engagement, effectively posing as a member.

Already, some users are demanding that Meta disable this feature entirely, citing lack of transparency, misinformation, or just the fact that they don't feel they need it.

This got me thinking.

How many times have you heard someone say, “I can’t stand self-checkout at the grocery store. I want a real person!”?

I personally love self-checkout at the grocery. It's fast, it's convenient, and I don’t have to make small talk when I'm not in the mood. But I totally get why others feel differently. There’s something comforting about talking to an actual human, especially when something goes wrong or you just want a little interaction in your day.

Maybe it’s time we start pushing back on all of this AI technology. Not all AI. Just... some of it.

We know the guardrails and oversight just aren't there yet. There are serious ethical concerns and about the potential for AI to be used to spread misinformation, control the narrative, or manipulate users. Even Facebook's help center says that AI-generated content may not always be accurate and should not be used for important decisions.

But here's the main reason for me. Don't we all just want to interact with a real human?

We’re social creatures. We want to feel like someone’s on the other end of the line. That there’s empathy. That there’s nuance. And while AI can mimic those things, it often falls short in ways that leave us feeling dismissed or even manipulated.

For now, we depend on each other to push back on AI. We, the users, have to be the ones calling out misinformation, flagging spammy content, and letting companies know when a tool goes too far or just doesn't serve us.

What do you think? Does AI-generated content on social media make you uneasy?

With gratitude,

Allie @ Twilight Social Media