Are hashtags losing their power?
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Hi Reader, In a recent post, Instagram leader Adam Mosseri made it clear: hashtags won’t get you more reach. Once upon a time, hashtags were the go-to way to boost discoverability, grow reach, and land on trending pages. But as platforms evolve (especially Instagram, LinkedIn, and TikTok) algorithms are shifting how content gets surfaced. So, where do hashtags stand now? 🔎 Discovery is now algorithm-driven. Platforms prioritize relevance, engagement, and personalization over hashtag use. Basically, hashtags aren’t dead, but they’re no longer the star of the show. High-quality content, strong engagement, and platform-native features (like polls, and carousels, and reels) are carrying more weight in growth strategies. Personally, I believe the real power of hashtags today lies in SEO. With more people using social media as a search engine, the question to ask yourself: what key words would your audience actually type in to find you? Including a few of these relevant hashtags, paired with content your audience wants to engage with, will give you the best results. As always, I'm here to help. With gratitude, Allie @ Twilight Social Media Source: https://wearedigitaldiplomacy.substack.com/p/hashtags-still-relevant-adam-mosseri |
Twilight Social Media
Hi Reader, Hey y'all, I need to get something off my chest. You've probably become versed in this too, but I can spot an AI-generated caption from a mile away.And do you know what gives it away almost every single time? The em dash. That long, dramatic pause — the “—” — that suddenly showed up everywhere when most of us began using ChatGPT. Don’t get me wrong… sometimes the em dash is appropriate. It can add rhythm, emphasis, and personality when it’s used intentionally. Personally, it helps...
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Hi Reader, If you’ve been on Facebook lately, you may have noticed some posts that don’t quite sound like a real person wrote them. Facebook recently introduced AI Group Assistant, a feature that uses artificial intelligence to help manage and interact within Facebook groups. It's been helpful in answering questions, assisting and chatting with its members. And in some groups, it's recently starting posting content on its own to generate engagement, effectively posing as a member....