Is your online presence reassuring customers or sending them running?
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Hi Reader, This past week, we took a trip to Panama City Beach with some good friends and all of our kids. The only thing I was adamant about booking in advance was a snorkeling and dolphin tour. So I asked ChatGPT: It did a great job coming back with the top 3 options for our party size. I picked the company that seemed to offer the best fit and figured I’d do a little extra research before booking. I imagined scrolling through videos of families laughing as dolphins swam alongside the boat. Snapshots of kids snorkeling in crystal-clear water. A dreamy sunset photo or two. I checked TikTok first. I checked Instagram & Facebook. Even the social links on their website just looped back to their homepage. No Google reviews. No recent posts. Just... silence. I'm about to drop several hundreds of dollars to guarantee a fun time for a group of 11. Sooo... If you're wondering where this is going... This is what’s happening with your brand. When potential customers check you out online and find nothing active, no recent updates, no reviews... it sends a message. It's possible that this excursion company is completely reputable, and its guests have a blast every time (5/5 would do again). But there's no way for me, a potential guest, to know that. Most people are going to do their research before handing over their hard-earned money, and the newer generations are highly discerning and tech-savvy. They do their homework before investing in any product or service. Long story short: I booked with a different company. One that had current Google reviews and an active, welcoming presence on social media. And it turned out to be great. Show up. Be visible. Build trust. I'm curious - as a customer, what goes through your mind when a company doesn't seem to exist online? With gratitude, Allie @ Twilight Social Media |
Twilight Social Media
Hi Reader, Hey y'all, I need to get something off my chest. You've probably become versed in this too, but I can spot an AI-generated caption from a mile away.And do you know what gives it away almost every single time? The em dash. That long, dramatic pause — the “—” — that suddenly showed up everywhere when most of us began using ChatGPT. Don’t get me wrong… sometimes the em dash is appropriate. It can add rhythm, emphasis, and personality when it’s used intentionally. Personally, it helps...
Hi Reader, In a recent post, Instagram leader Adam Mosseri made it clear: hashtags won’t get you more reach. Once upon a time, hashtags were the go-to way to boost discoverability, grow reach, and land on trending pages. But as platforms evolve (especially Instagram, LinkedIn, and TikTok) algorithms are shifting how content gets surfaced. So, where do hashtags stand now? 🔎 Discovery is now algorithm-driven. Platforms prioritize relevance, engagement, and personalization over hashtag use.📉...
Hi Reader, If you’ve been on Facebook lately, you may have noticed some posts that don’t quite sound like a real person wrote them. Facebook recently introduced AI Group Assistant, a feature that uses artificial intelligence to help manage and interact within Facebook groups. It's been helpful in answering questions, assisting and chatting with its members. And in some groups, it's recently starting posting content on its own to generate engagement, effectively posing as a member....