Instagram users, you'll want to hear this major update
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Spammers. Why do they have to ruin it for the rest of us? Recently, Instagram announced it would be removing the option to follow hashtags from the app. Basically, if you're following something like #bookstagram on IG, you'll no longer see your favorite book content from that hashtag in your feed. This is one of the more disappointing changes announced from the platform, since many of us are using hashtags for added reach and visibility. Unfortunately, spammers have targeted hashtags as a way to reach new audiences, filling it with junk and frustrating users. Instagram ultimately became too overwhelmed by the complaints and removed the ability to follow hashtags entirely. What does this mean for hashtags? We're not really sure. In recent years, algorithms have become better at understanding the type of content the individual user wants to see, decreasing the need for a hashtag as an added method of connecting. Which, really, is good news for content creators and users alike. On the other side of the coin, Instagram has broadened the reach of the hashtag search, increasing the opportunity to be discovered by users looking for your product or service. Of all the social platforms, the Instagram team perhaps spends the most amount of time truly understanding what its audience wants. The next chapter for the #hashtag remains to be seen. With gratitude, Allie @ Twilight Social Media |
Twilight Social Media
Hi Reader, Hey y'all, I need to get something off my chest. You've probably become versed in this too, but I can spot an AI-generated caption from a mile away.And do you know what gives it away almost every single time? The em dash. That long, dramatic pause — the “—” — that suddenly showed up everywhere when most of us began using ChatGPT. Don’t get me wrong… sometimes the em dash is appropriate. It can add rhythm, emphasis, and personality when it’s used intentionally. Personally, it helps...
Hi Reader, In a recent post, Instagram leader Adam Mosseri made it clear: hashtags won’t get you more reach. Once upon a time, hashtags were the go-to way to boost discoverability, grow reach, and land on trending pages. But as platforms evolve (especially Instagram, LinkedIn, and TikTok) algorithms are shifting how content gets surfaced. So, where do hashtags stand now? 🔎 Discovery is now algorithm-driven. Platforms prioritize relevance, engagement, and personalization over hashtag use.📉...
Hi Reader, This past week, we took a trip to Panama City Beach with some good friends and all of our kids. The only thing I was adamant about booking in advance was a snorkeling and dolphin tour. So I asked ChatGPT:“Find me a tour in Panama City Beach for snorkeling and swimming with dolphins that fits a group of 11.” It did a great job coming back with the top 3 options for our party size. I picked the company that seemed to offer the best fit and figured I’d do a little extra research...