Instagram users, you'll want to hear this major update
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Spammers. Why do they have to ruin it for the rest of us? Recently, Instagram announced it would be removing the option to follow hashtags from the app. Basically, if you're following something like #bookstagram on IG, you'll no longer see your favorite book content from that hashtag in your feed. This is one of the more disappointing changes announced from the platform, since many of us are using hashtags for added reach and visibility. Unfortunately, spammers have targeted hashtags as a way to reach new audiences, filling it with junk and frustrating users. Instagram ultimately became too overwhelmed by the complaints and removed the ability to follow hashtags entirely. What does this mean for hashtags? We're not really sure. In recent years, algorithms have become better at understanding the type of content the individual user wants to see, decreasing the need for a hashtag as an added method of connecting. Which, really, is good news for content creators and users alike. On the other side of the coin, Instagram has broadened the reach of the hashtag search, increasing the opportunity to be discovered by users looking for your product or service. Of all the social platforms, the Instagram team perhaps spends the most amount of time truly understanding what its audience wants. The next chapter for the #hashtag remains to be seen. With gratitude, Allie @ Twilight Social Media |
Twilight Social Media
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